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Top 10 Awesome SEO Tips for Businesses

Investing the time and money to build a beautiful website would be a huge waste of resources if your customers are unable to find it. But how can you make your website stand out among the millions of other websites on the Internet?

Search engine optimization (SEO) can be especially valuable when it comes to helping your website become a first pick for web searchers. If you build your website the right way and optimize your keywords, you’re more likely to drive more traffic volume to your website and generate more sales. Keep reading to receive some educational SEO tips.

Here are 10 SEO tips for helping you rank higher in online searches:

1. Find and Use the Right Keywords

Think about the words clients will likely use when looking for the products or services you sell online. For example, if you are selling bikes, are your customers more likely to use a formal word like bicycle or a slang word like bike?

Make a list of between 20 and 50 keywords, then head over to Google Ads. If you haven’t done so already, create an account, so that you can check whether the keywords you have identified are used frequently in online searches.

To find additional keywords to populate your list, consider using Keyword Tool, which is a product by Google Ads. Use the keywords you have identified on all your website pages so that they may rank higher whenever prospective customers search using the said keywords.

Always ensure that you use keywords in your URL – the address that appears in the internet browser for all your website pages. You should also ensure that they are included in your titles along with the metadata descriptions (brief text used to inform the search engines what the content is all about).

2. Focus on Your Unique Offering

The second SEO tip is to never forget that you are competing for attention from prospective customers with other companies. To stand out from the rest in web searches for your industry, find words that correspond to your market differentiators such as your geographic location or unique offerings.

Competition is also usually stiff for any keywords you buy as part of a pay-per-click (PPC) campaign, where your company’s ad is displayed beside or above the free search results. Again, always ensure that you focus on niche keywords if you don’t have a massive budget.

3. Avoid Over-stuffing Your Website with Keywords

Google’s webmaster guidelines encourage making web pages primarily for users as opposed to the search engines. If you simply sprinkle keywords all over the content, you risk altering the meaning and even irritating your readers, so avoid overdoing it. Making text clear and easy to read should always be your top priority.

4. Build Links to Your Website

The higher the number of websites that carry links to your website, the higher your website will likely rank on searches. Ask the owners of related websites to carry a link to your website. Offer to carry a link to their website in exchange for a link to your website.

Focus on link quality. A single link that directs to your website from a university or chamber of commerce website will be more helpful to you than a dozen links from some obscure blogs.

5. Publish Lots of High-Quality Content

The primary mission of search engines is helping users find answers to their questions. So, your best strategy for driving lots of traffic to your website is creating compelling content – photos, videos, and articles – that provides quality information to readers. Ensure that you update content frequently so that it remains relevant.

Using the right content strategy and software also helps position you as a thought leader in your field.

6. Get Social

Social media is one of your greatest allies in your SEO strategy since people now use social media platforms as search engines too. They will regularly search for products or companies using Facebook’s search function, for example. The social media profile of your company will also rank in the search results whenever people search for your company or related terms.

Create Info-Graphics

7. Ensure that the Website Is User-Friendly

Your website should be clean and easy-to-navigate. Ensure that it’s immediately clear to your visitors who you are and what you are offering.

Improve readability by using lots of headings, and ensure that the headings contain your selected keywords. Headings generally stand out for search engines and allow you to rank higher.

Site speed is an important SEO tip too. The last thing you want to do is annoy visitors by having a sluggish website.

Finally, you need to ensure that your website is properly optimized for mobile platforms. Search engines currently penalize websites that aren’t easily displayed on mobile devices like smartphones.

8. Measure Results

Both free and inexpensive tools such as SEMRush.com, SpyFu.com, Moz, and Google Analytics can provide you with additional information regarding your website’s SEO performance and tell you more about the visitors – how they found the website (referring website, search engine, etc.), how long they stayed on each page, as well as their geographical location.

9. Be Patient

Monitor results from the very first day, but don’t expect quick results. It typically takes several months to move significantly higher in the search engine rankings. You should also remember that SEO is constantly evolving and what works currently might not necessarily work in a couple of years. Just keep working at it and always stay up-to-date on the latest changes that may affect rankings.

10. Aim High

Most users will likely not make it past the first page of the search results. A good position means that you appear on the first 2 pages of the search results. If you appear past page 3, you can be sure that your page will be seen by almost nobody. So, always aim high. Following these SEO tips can help you in earning a spot on the first page.

For further SEO guidance let’s connect.

notepad for domain registrar information. Key board, mouse, headphones.

Domain Registrar Best Explained for Dummies in 10 Questions

You may be wondering what a domain registrar is. What is the definition of a domain registrar? In the most straightforward terms – a domain name registration service provider will help you buy and deal with your domain name. Let’s carefully look at what a domain registrar is.

The domain name is simply the address of an Internet website. For example, ours is SarahBlow.com.

If you wish to create a website, the address (domain name) is required, meaning you must connect with a domain registrar.

This guide explains what the domain registrar is, how to handle the domain name, and the differences between it and the domain registry, name host, and DNS system.

Domain registrar for dummies

Domain registrar. What is it? Here are more details:

As I have mentioned, you must purchase and register your domain name in order for your business to have a domain name. You can get one from a domain registrar. Meaning, a person or company that can help you purchase and register your domain.

How do domain registrars operate?

The process follows a systemic protocol, which is ran by the highest level of non-profit authority and is called ICANN.

ICANN over looks domain registration. Your domain name is valid only after your domain name is entered into a central registry.

The purpose of domain registration is the management and maintenance of a domain name. This allows the opportunity to sell a domain name to a domain registrar.

To be a domain name registrar, you are required to certify with ICANN. With the help of it, you can take the public and sell to them through re-sellers or directly.

However, this is a suggestion. We strongly suggest that if you are looking for appropriate services, buy a domain name directly from the chosen domain registrar instead of buying from a re-seller.

Otherwise, it is essential to take note not all registrars provide a wide range of extensions. Domain extensions are suffixes that appear after domain names. These are things like .com, .du, and .org and national-specific extensions, like .en, .au, and .in.

For example, Verisign maintains .com domains. Therefore, if you want your website to be a .com domain , you must purchase it from the domain registration of the .com extension. The registrar notifies Verisign to retain the domain and pay in your name. The registrar contains this fee from the price charged to you.

Should you follow through with a one trick pony or a one stop store?

Today, many companies are developing hybrid models. In this model, they provide domain name registration services and hosting, data protection management, as well as domain transmission.

We recommend that you get the domain name through such a company, compared with those focusing solely on name registration. Else wise, you might need to pay additional fees to transfer the purchased domain name to the web host.

Typical Questions to domain name registrars

What is the amount of domain name registrars?

Internet Corporation has recognized the numbers and names of more than 4,000 domain name registrars, of which more s, and then cooperates alongside registrars to vend the domain name to the public.

Are the DNS and domain registrar the exact same?

No. A registrar technically is an operator who retains your domain name, DNS is a directory connecting your registered domain name to the website IP address.

How do domain registrars receive domains?

Registrars obtain domains from domain registries. For example, if you get a .com domain, you get your domain from the domain registry Verisign. They will take care of both registration and sale.

What is the cost of becoming a domain registrar?

You must pay a non-refundable fee of roughly $3,500, and then spend the annual certification fee of approximately $4,000.

Is there a free domain registrar?

Although some registrars provide free registration, the service is always limited. You’ll find a free domain in the high-end web hosting software package. You can be limited to a few well-known domain name extensions because of the domain registrar that was free.

Who your domain registrar is. Does it matter?

From legal point of view, who your domain registrar is doesn’t matter. Any ICANN-accredited registrar can sell the domain name to you. You can find names, contact details in the list of ICANN-accredited registrars.

Domain register and domain registry differences.

The domain registrar offers the domain name, and the domain registry is the database recorded by the ownership record of the domain registered in the top-level domain. The registry determines the name extensions, defines all the registration rule

Software symbol with pink background

CRM Software 11 Best Benefits

CRM software can offer a wealth of benefits to your small business, from higher productivity to customer retention.

CRM software is mainly used to collect customer interactions in one place in an effort to improve customer satisfaction and experience. CRM is one of the fastest-growing industries in the world.

Some of the key benefits include higher sales, customer retention, and detailed analytics. In this post, you will learn more about the benefits of CRM software for businesses.

CRM (Customer Relationship Management) software has become an essential tool for businesses of all sizes. It can provide several benefits to any business, from automating important tasks to organizing contacts. It can also be a central, organized hub that allows for consistent communication within the organization and with customers.

CRM software computer

What is CRM?

CRM is “customer relationship management” in full, and it refers to a type of software designed to help businesses organize, manage, and track their relationships with their customers.

A CRM solution can help you store customer data like behavior, how long they have been interacting with your business, notes on sales interactions, purchase records, and more. You can use this data to optimize your marketing and sales process and improve customer service across the organization.

CRM tools work by tracking the actions and behavior of your potential or current customers through social media, your website, and email marketing campaigns and then guide the customer via the buying or sales funnel, usually by alerting a sales rep of the customer’s intent or sending a triggered email.

11 Key Benefits of CRM Software to Your Business

1. Improves customer service

Most modern CRM solutions have many functions, but the core software is designed to improve the business-customer relationships, and this is still the main benefit. The CRM domain and software ideally manages all of your contacts and collects important customer information, such as purchase records and previous messages across different channels.

2. Higher sales

CRM software can also help your business to streamline the sales process, automate important tasks, create a sales pipeline, and analyze all sales data in a central place. This can help to increase productivity and sales within the business. The software will also help you build a step-by-step sales process that your employees could rely on every time and easily tweak if problems arise.

3. Improved customer retention

When you procure and convert leads, it’s important to put in the work to retain them as your customers and enhance their loyalty. With a CRM software tool, you can use the information it provides about your customers and promote repeat business.

Your CRM solution will provide automated ticketing, sentiment analysis, user behavior tracking, and customer support automation to help you find problems and address them promptly with your customers or employees.

4. Provides detailed analysis

While you might have plenty of data about your clients, you still need to know how to use it and get insights from it. CRM solutions usually provide in-built analytics with the capabilities of contextualizing data, and breaking it down into easily understood metrics and actionable items. Metrics like bounce rates, click-through rates, and demographic information let you judge the success of your marketing campaign and make informed optimization decisions.

5. Higher efficiency and productivity

CRM software ideally leverages marketing automation to expedite small tasks.

CRM solutions can also help make sure there are no tasks that slip through the cracks. In addition, a CRM will give you a dashboard of how your business processes are working and areas in which your workflows could improve.

6. Central information database

Another area where CRM software shines is in providing a central database with all information you need about your customers. This makes it easy for everyone in your company to access the information they need.

In case a client has previously interacted with your business, the CRM software will have information about the interaction, which could help inform future sales pitches and marketing efforts. This could save your staff a lot of time digging through old records, making for a more productive experience for the customer.

7. Managed communications with prospects

Lead nurturing is often a complicated and arduous process, with many steps to follow. A CRM software will automatically manage the process, by ideally alerting your employees when to reach out to a prospect and track each interaction, from phone calls to emails.

In other words, with a CRM solution, you will be able to see the customer’s journey holistically. Since every email you send out and phase in the design process will be reviewed, it will be faster to figure out the next move to make. It will be like seeing everything from the top so that you can make faster and better decisions.

8. Better customer segmentation

Having a list of hundreds of contacts can easily get overwhelming and unwieldy. A CRM solution will essentially segment your contact list based on the provided criteria, which makes it easy to find the ones you wish to contact as needed. You may sort the contact by gender, location, buyer stage, age, and more.

One thing you need to understand about automation is that it helps avoid writing general emails to customers. You can write and send emails that reflect the customers’ interests, values, and preferences by segmenting them into groups based on the data in the CRM.

9. Automatic sales reports

Your team can easily gather and organize data about current and prospective customers through the CRM software’s dashboard and the reporting features, which will allow you to automate and manage their processes and pipelines. The CRM can help your staff track their goals and quotas, evaluate their performance, and monitor their progress on each of their projects at once.

10. More accurate sales forecasts

Just as with any other business operation, you want to be able to review your past performance and plan for the future strategically. Using automated sales reports in the CRM software will let you discover important trends and get an idea of what kind of performance to expect from your future sales cycles while modifying your metrics and goals to suit these projections.

11. Streamlines your internal communications

Besides facilitating communication between your customers and your business, CRM software makes it easier for your employees to communicate with each other. It lets you see how employees are interacting with potential customers, which could be helpful for your team when it comes to maintaining a unified brand voice. It also lets team members communicate with each other by sending alerts or notes, sending emails and messages, and tagging each other on projects, all within the same system.

What kind of companies can benefit from CRM?

Since CRM offers such a wide variety of benefits, many kinds of businesses could benefit from it.

All businesses, from solo freelancers to enterprises or corporations could use CRM software to enhance their business. After all, the main functions of a CRM are centralized task management, organization, communication, and marketing automation, all of which are important to business success.

However, some businesses will naturally stand to gain more from using CRM than others.

Businesses with a dedicated sales team

If your business has a sales team, a CRM solution can help you better manage your contacts and client relations. CRM software can help you enhance your sales processes by leveraging customer information, highlighting key areas and trends where you could improve your strategies, by perhaps automating menial tasks for the sales team.

Businesses that have a marketing team

Marketing and CRM tend to go hand in hand. Data from the CRM software can help the marketing team capture, identify, nurture, and even convert leads. It can also help the team monitor customer-marketer interactions, track drip campaigns in a sales cycle, and more. This could help create a consistent experience for the customer.

Businesses looking for higher efficiency

Since CRM can effectively automate processes like contact communication and organization, it can help considerably speed up daily tasks and processes for the entire team. A CRM software can also reduce the rate of errors, making sure all communications go to the right people accurately, and timely.

Got questions? Contact me today.